Embedded Finance: $7.2 Trillion Market Transformation

Embedded Finance: $7.2 Trillion Market Transformation** Market projected $570.9B by end-2026, $7–7.2T by 2030 (10%+ of US transaction value). 2–5x higher customer lifetime value, 30% lower acquisition costs. Non-financial platforms capturing customer ownership through embedded financial services. **Evidence:** - $7.2T market by 2030 - $70 additional annual revenue per embedded finance customer - Uber, Shopify, Amazon, Stripe established defensible positions **Sources:** - https://sdk.finance/blog/embedded-finance-solutions-how-businesses-are-integrating-financial-services/ - https://www.bain.com/insights/embedded-finance/ - https://www.weforum.org/stories/2025/04/embedded-finance-disruptive-force-financial-institutions/ **Strategic Recommendation:** - Q1–Q2 2026: Ecosystem mapping of high-priority platforms - Ensure API-first, compliance-ready architecture - Q2–Q3 2026: Establish 2–3 strategic partnerships ***