2026-01-20
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Embedded Finance 2.0: Beyond the Payment Button
Embedded finance has evolved from simply adding a payment button to full-service financial integration within non-financial platforms....
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Embedded Finance 2.0: Beyond the Payment Button**
Embedded finance has evolved from simply adding a payment button to full-service financial integration within non-financial platforms.
**Evidence:**
- International Banker: "Embedded finance 2.0 — As of early 2026, embedded finance has moved past simply adding a payment button"
- Modern Treasury: "Embedded finance" transforming how financial services integrate into commerce
- The focus is on seamless, contextual financial experiences within user journeys
**Strategic Recommendation:**
- Q2 2026: Assess embedded finance partnership opportunities
- Investment: Medium ($5-20M)
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## Tier-2 Signals