Hyper-Personalization via Open Banking Data (AIS) Becomes a Key Revenue Driver

Hyper-Personalization via Open Banking Data (AIS) Becomes a Key Revenue Driver** **Key Finding:** Open Banking's Account Information Services (AIS) are maturing from simple data aggregation into a sophisticated engine for hyper-personalized embedded finance. Financial institutions are actively partnering with data providers to leverage rich, real-time insights for new revenue streams in data-driven lending, automated wealth management, and tailored financial advice. **Detailed Analysis:** The demand for financial data is robust, with **Open Banking Europe** reporting a 62% increase in data retrievals in 2023. Recent partnerships show how this data is now being actively monetized. **Nordea's expanded partnership with Tink** (May 2024) is a flagship example, explicitly aimed at using AIS to power "data-driven lending capabilities" and deliver more tailored financial insights to customers. This trend extends beyond retail banking. **Tink's launch of new data services for wealth management** (May 2024) demonstrates the application of AIS to more complex financial products, enabling personalized investment advice and streamlined operations. This evolution signifies that the value of open banking is shifting from compliance and basic connectivity to creating tangible, data-driven products that enhance customer experience, improve risk assessment, and open new avenues for revenue generation. * **Source (Nordea/Tink):** https://www.finextra.com/pressarticle/97525/nordea-expands-partnership-with-tink-for-data-driven-experiences * **Source (Tink Wealth Management):** https://www.finextra.com/pressarticle/97330/tink-launches-new-data-services-to-power-wealth-management